Storytelling is a powerful tool used by nonprofits use to create connections with their audience. It allows individuals to experience the organization’s operations and values rather than simply reading a description. Most often, these stories are based on the real-life experiences and words of a specific person, but all-to-often communicators, development staff, and organizations can focus so heavily on creating a story that helps the organization that they forget to consider what is right and best for that individual.
Join YNPN-TC for a discussion about what it means to use ethical storytelling practices to create and share stories that balance the need to develop stories that fulfill organizational objectives with a deeper responsibility to honor and respect the individuals whose stories you share and the populations you organizations serve. Attendees will first listen to a webinar created by Ethical Storytelling, a group that has created a powerful pledge for nonprofit professionals who write and share stories. Next, participants will hear examples from local nonprofit professionals about what it has meant to do ethical storytelling in their work and be given the opportunity to have further discussions in breakout rooms.
Sandra Boone (she/her) is a proud communications professional, politics geek, and nonprofit nerd with 15 years of experience working in communications and research roles in higher education, nonprofit, governmental, and political settings. She is guided by a mission to create audience-centric communications that ensure people receive the information they need to make decisions, at the time they need it, and in ways they understand.
For the last six years, Sandra has worked as a Communications Specialist at the University of Minnesota’s Global Programs and Strategy Alliance where she leads communications strategy for International Student and Scholar Services and the Immigration Response Team. Sandra graduated this summer from the University of Minnesota with a Strategic Communication MA and Literacy & Rhetorical Studies minor, and she conducted her final research on the need for ethical/equitable storytelling practices for strategic communication and public relations professionals through an examination of anti-trafficking communications. Before starting her MA, Sandra served as YNPN-TC's Board Secretary, At-Large Board Member, and Managing Blog Editor.
Cori Ertz (she/her) career spans politics, policy advocacy and organizing, public health, healthcare access, international development and fundraising and branding; while advancing charitable missions that create more prosperous, inclusive and equitable communities.
As development director of the International Institute of Minnesota, a 100 year old social services agency dedicated to the inclusion of New Americans in Minnesota, Cori directs the organization’s fundraising, marketing communications, events and volunteer programs.
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