Last month I tweeted an infographic that displayed the Top 20 Most Expensive Keywords in Google AdWords Advertising—a whopping 97 percent of Google’s revenue stream ($33.3 billion). Guess what keyword—the words people search for on Google—slid its size two-syllable body into the technology giant’s number seven spot? Go ahead, guess. Done? Do-nate. We should all be familiar with this word since it often seems to go hand-in-hand with another familiar word: non-prof-it.
Nevertheless, outside of the occasional Tweet, Facebook post and e-blast, I would safely bet that technology wouldn’t gather as much focus if a similar list was made by a number of nonprofits.
MAP TechWorks—an initiative of MAP for Nonprofits funded by the ADC Foundation and Greater Twin Cities United Way—wants to change that by making technology doable for nonprofits. I caught-up with Rick Birmingham, senior technology circuit rider, and Cary Lenore Walski, technology education and outreach coordinator, from MAP for Nonprofits to get the shakedown on this community resource.Read more