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Pages tagged "Personal Branding"


When my personal brand turned into a porn website

For the last four years, I’ve discussed the importance of curating and cultivating a personal brand. I even wrote a blog post for YNPN Twin Cities about it. I spent a good amount of thought designing, updating, and collecting content for my personal website, which was, in my mind, the literal manifestation of my personal brand.

I have a confession. I haven’t tweeted, facebooked, or even told some of my closest friends about this yet. This winter, my personal website—where I housed all of my projects, past speaking gigs, press, blogs, etc.—was turned into a porn site. Here’s what happened and I hope it never happens to you.

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Tell me a story: How to pitch your elevator speech

I was in 8th grade when I walked downstairs late one evening and saw a red rose at the foot of my parents’ bed. When I looked closer I noticed my father's wedding ring had been slid down a stem, resting upon a thorn. I was a boy and didn't know about things like this; I grunted and went to bed. I was awoken the next morning by my mom and younger sister who brought me out to the living room where my dad was already in tears. Then my mom started crying. My sister, not knowing what else to do, started to sob as well.

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Extreme resume-building: Looking beyond the one-pager

main.jpgThe following blog is by Jenna Hartwig Wade.

This month’s Emerging Leaders Network peer resume review got me thinking…just what are resumes supposed to look like these days? You should know this first: the last time I applied for a job, applicants were still expected to mail resumes (Yeah, you heard me. Through the Post Office.) on fancy resume paper. There wasn’t a lot of room for creativity.

I have a hunch that the rules may have changed in the last six years. Additionally, with the rise of social media and the decline of more rigid communications styles, the rules seem even murkier. Of course, there’s still a lot of debate, and you should tailor your resume to your experience and the job you’re applying for. But here are some trends to keep in mind and creative ideas to try.

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Dear Giacomo: Office Decor

Nonprofit master Giacomo Crostini is here to answer all your burning questions about life in the nonprofit sector. Email him at info@ynpntwincities.org for advice and guidance.
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giacomo.jpgDear Giacomo,

I work at a small nonprofit without a lot of resources, and I'm really jealous of folks who have nicer digs for their workspace. How can I spruce mine up?

Sincerely,
Drab Office Heavy Heart
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The Power of the Personal Rant

I will make almost any excuse to get on my soap box. In fact, I am a master at making mountains of mole hills. For years and years, these skills were only really useful for driving my parents crazy. But recently, I learned to harness this energy to create my own powerful and infamous “peanut rant.”

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Sweet tweetins: Balancing personal and professional on social media

Remember the collective freakout that happened once the world realized that employers could see what prospective employees posted on social media? All those pictures of young professionals making poor decisions vanished, along with their capslocked tweets about how they wished their bosses would die in car fires.

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Tell Me What You Really Think: 360 Degree Assessments for Professional Growth

One of my favorite personal brand definitions is that it's what people say about you when you're not in the room. Of course, that raises the question: how can you get a good measure of your brand when people's most honest assessments take place when you're not around? Well, the most straightforward way is to go ahead and ask them.

I recently underwent a 360°Reach assessment that does exactly that. For one of these assessments, you ask the people in your life—friends, family, coworkers, classmates—to anonymously fill out a short survey. Questions include what attributes they most associate with you, what they perceive your strengths and weaknesses to be, and projective questions like what household appliance you'd be and why. (Interestingly, those last questions can be the most insightful.)

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Give your personal brand some moxie | Creative, doable personal business cards

You’ve heard it a million times. Get personal business cards.

You probably know you should have personal business cards (and many of you probably do), but have you ever thought about the value of having creative, memorable, impressive cards? Think of business cards not only as practical little networking tools, but also as an opportunity to leave someone a unique trinket that says “remember me!” You don’t have to be a graphic designer, illustrator, or “artist type” to create or deserve beautiful business cards. So treat your personal branding to a little surprise and revamp those bits of paper!

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3 Reasons Why You Should Have A Personal Website

Yes, “personal branding” seems like an overused, cliché buzzword being exploited in every workshop or conference session. Nevertheless, does personal branding actually matter? Yes. As young professionals, it matters even more. Personal branding defines and sets the pace of your career path early on.

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