Since the wild success of the Ice Bucket Challenge last year, the impact of successful social media marketing has become a hot topic among nonprofits. Personally, after seeing countless friends douse themselves with iced water in the name of charity, I started to look more closely at how my favorite nonprofits use social media. Unfortunately, I see too many nonprofits’ Facebook pages that haven’t been updated since 2014 and Twitter accounts with ten posts per day. Navigating social media can be a difficult task for marketing purposes—and a daunting one for fundraising.
Thankfully, GiveMN’s Give to the Max Day is a statewide crowdfunding initiative that makes it easier to use social media for fundraising. It’s unprecedented growth each year is a testament to the importance of crowdfunding in modern fundraising. If your organization isn’t capitalizing on crowdfunding through social media, here’s why it should:Read more