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Pages tagged "Jeff Achen"


Getting wrapped in the web of influence

The following blog is by Jeff Achen (guest post).

There’s a new vernacular that’s creeping into communication job descriptions in all sorts of industries including our own. I’ve been intrigued by one phrase in particular: “an understanding of the social web.”

Have you seen it? What’s your take on it? More importantly, do you have an understanding of the social web?

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You’re not a Vulcan, show your personality in your work

main.jpgThe following blog is by Jeff Achen (guest post)

She flung her foot up onto our table at the MCN NP Tech Conference and flashed her ankle tattoo. It was the Rebel Alliance symbol.

Sweet.

Her glittery Yoda t-shirt had first caught my attention and it led to our discussion of a mutual love of the gentle green Jedi master. It’s funny, but I’d have to say my interaction with this young woman was the most genuine social interaction I’d had the whole day.

That’s not to say that I wasn’t genuine in my chats with others. I had a great time talking with everyone. It’s just that we really connected for a few moments because of a mutual, if not over-the-top, obsession with Yoda. We connected because of something we both enjoyed. It was fun.

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