Since the wild success of the Ice Bucket Challenge last year, the impact of successful social media marketing has become a hot topic among nonprofits. Personally, after seeing countless friends douse themselves with iced water in the name of charity, I started to look more closely at how my favorite nonprofits use social media. Unfortunately, I see too many nonprofits’ Facebook pages that haven’t been updated since 2014 and Twitter accounts with ten posts per day. Navigating social media can be a difficult task for marketing purposes—and a daunting one for fundraising.
Thankfully, GiveMN’s Give to the Max Day is a statewide crowdfunding initiative that makes it easier to use social media for fundraising. It’s unprecedented growth each year is a testament to the importance of crowdfunding in modern fundraising. If your organization isn’t capitalizing on crowdfunding through social media, here’s why it should:Read more
Give to the Max Day is an annual charitable giving event hosted by GiveMN. The event draws attention to the thousands of nonprofit organizations and schools serving communities throughout the state and encourages philanthropic giving. Last year, Give to the Max Day raised over $17 million for Minnesota organizations in 24 hours.
Give to the Max Day has become something of a holiday for me. I race to my inbox early on the morning of Give to the Max Day to tally up donations to my organization the same way I used to race downstairs to see what Santa had brought me. The energetic buzz around my office on Give to the Max Day is infectious—coworkers shout over cube walls when big gifts come in and create complex high five gestures to congratulate one another. It’s the most wonderful time of the year.Read more