Watching fellow board member Nathan Magel’s great collection of videos focused on ideation last month got me thinking. A few years ago, the best kept secrets of the design world took off in the business world. Top managers sought to foster creative confidence in their employees and crack open space for abductive logic (what might be) amidst the deductive logic (what is) and inductive logic (what should be) that traditionally fill the work day. The fad continues. TED talks tagged with “innovation” or “creativity” still get millions of hits and best sellers on design thinking continue to fly off airport bookshelves.
When a concept gets too much buzz, I admittedly find myself turned off. But when a colleague of mine recently introduced me to the design thinking concept of “professional empathy” - being more user-focused with your colleagues and those you serve on the job - I got intrigued. I decided to try to get beyond the “CliffsNotes” on design thinking.